Updated Online Store Promotion App Store Requirement
Discover the Update: Real-World Impact in Plain English
As of November 5th, 2025, Shopify introduced specific changes on how app developers can promote their apps within online stores. For instance, if you have a loyalty program app that prominently displays your brand as a core part of the customer’s buying experience, you’re still able to use your branding. However, if branding elements merely serve promotional purposes without being integral to customer interaction, they may not be used. This change is set to drive a cleaner shopping environment, avoiding unsolicited promotions and ensuring customer-focused interaction.
Let’s Talk on Tech Side
The technical specifications dictate that if your app doesn’t qualify for branding under the new rules, it must adhere to the ‘standard app attribution’ style. This requires limiting any branding to a minimal 24×24 pixel icon. Here’s how you might apply this in CSS:
/* CSS for standard app attribution */
.attribution-logo {
width: 24px;
height: 24px;
background-image: url('your-logo.png');
background-size: contain;
}
Furthermore, all promotional efforts to gain app reviews or promote unrelated services are strictly prohibited. Enabling direct customer interaction via branded elements, like those found in payment gateways or loyalty programs, can still utilize company logos or names but only when their absence might confuse or harm the consumer.
Business Growth Unleashed: What This Means for Merchants
For merchants, these changes herald a more streamlined and user-friendly shopping experience. By restricting unnecessary branding, Shopify aims to enhance the focus on vital customer interactions. This incentivizes merchants to collaborate with apps that provide tangible benefits, like streamlined payment processes or enriched customer loyalty experiences, thus fostering greater user satisfaction and retention. Ultimately, it’s a win for merchants focusing on enhancing the core aspects of their customer’s journey, thereby optimizing their sales strategies and improving brand loyalty.
Trident Spark: Your Trusted Shopify Innovation Partner
At Trident Spark, our expertise lies in navigating the ever-evolving Shopify landscape. We pride ourselves on offering innovative solutions tailored to comply with current regulations and boost merchant success. Our team is adept at developing custom apps that meet stringent Shopify criteria while maximizing performance and customer satisfaction. Trust us to guide you through these changes effectively.
Connect with Trident Spark Today!
Reach out to us at Trident Spark to optimize your Shopify store in line with the new app store requirements. Whether you’re aiming for a simple update or need a bespoke app solution, we’re here to help. Contact us to ensure your online store remains compliant and ahead of the competition.