Shopify Cookies Update: A New Era of Privacy and Efficiency
Discover the Update: Real-World Impact in Plain English
In our evolving digital landscape, privacy and efficiency stand as hallmarks of success. Starting September 15th, 2025, Shopify will revolutionize these priorities by discontinuing the use of the _landing_page, _orig_referrer, and _tracking_consent cookies on merchant storefronts. Imagine Sarah, who manages an online boutique. Previously relying on these cookies to gather critical visitor information, she’ll now pivot, utilizing new browser APIs, which offer enhanced privacy and seamless data flow, ensuring her store remains cutting-edge and client-focused.
Let’s Talk on the Tech Side
For developers, this transition is more than a minor tweak—it’s a call to innovate. Direct access to cookie data is being retired, necessitating adaptation to Shopify’s documented APIs. To maintain critical data like landing pages and referrer URLs, developers can now employ browser APIs such as window.location.href and document.referrer. For ongoing session tracking, the Web Pixels API offers a robust alternative.
// GraphQL query to retrieve order information
query referrerData {
order(id: "gid://shopify/Order/14134963208214") {
customerJourneySummary {
lastVisit {
landingPage // Captures the landing page
referrerUrl // Provides referrer information
}
}
}
}For tracking customer consent, the switch to the Customer Privacy API is expansive, delivering enhanced granularity and scalability.
Business Growth Unleashed: What This Means for Merchants
Merchants stand to gain immensely from this strategic move by Shopify. Eliminating these cookies reduces dependency on outdated methods, embracing modernized, more secure means of obtaining customer insights. For instance, leveraging the Web Pixels API can refine marketing strategies, tailoring customer engagement more precisely.
Beyond compliance and performance enhancements, this change fosters trust—an invaluable asset in today’s consumer-driven market. By aligning with these updates, merchants are not just adapting; they’re advancing, cultivating a more transparent, customer-centric online shopping experience that can drive increased brand loyalty and sales.
Trident Spark: Your Trusted Shopify Innovation Partner
At Trident Spark, we recognize the complexities involved in adapting to Shopify’s latest changes. With unmatched expertise and a commitment to innovation, we steer businesses seamlessly through transitions, ensuring your online store thrives. Our comprehensive services, including Shopify development and bespoke app creation, equip you with the tools and knowledge to harness these updates effectively.
Connect with Trident Spark Today!
Are you ready to elevate your Shopify store? Whether it’s adapting to new APIs, enhancing functionality, or creating custom solutions, Trident Spark is here to help you every step of the way. Contact us today to explore how we can optimize your online business for unparalleled growth.