🚀 Loading...📊 Free Shopify live Webinar

Name

Mobile Number

Email Address

No. Of Developers

Thank You

Request for call back

Customer Marketing URL Fields Now Require Write Access

Published On: January 9, 2026
Trident Spark Logo Shopify Logo
Created By: Trident Spark Team

Customer Marketing URL Fields Now Require Write Access

Discover the Update: Real-World Impact in Plain English

Effective immediately, Shopify has enforced a change in how customer-related URL fields are accessed. Previously, even with basic read permissions, applications could access specific marketing URLs. This posed a potential security risk due to unauthorized changes in customer preferences. Consider a situation where a customer’s email preferences could be changed without proper authorization, leading to spam or unwanted emails. With the new requirements, these changes are more secure as only apps with proper write access can alter such settings. As a result, customer data is secured against unauthorized use, enhancing the shopping experience.

Let’s Talk on Tech Side

From a technical standpoint, this update centers around modifying the API access scope for certain customer-related fields. Here’s what has changed:

  • Customer.emailOpenTrackingUrl and Customer.unsubscribeUrl are now deprecated.
  • CustomerEmailAddress.openTrackingUrl, CustomerEmailAddress.marketingUnsubscribeUrl, and CustomerPhoneNumber.marketingUnsubscribeUrl now require the write_customers access scope and create_and_edit_customers permission.

This update is significant for developers relying on the Shopify Admin GraphQL API. Previously, utilizing the read_customers scope was sufficient for querying these fields. The new requirements necessitate updating your app’s permissions:

{
  "scopes": [
    "write_customers"
  ]
}

Moreover, ensure that the user involved possesses the necessary permissions:

curl -X POST 
  "https://your-store.myshopify.com/admin/api/2023-04/graphql.json" 
  -H "X-Shopify-Access-Token: your-access-token" 
  -d '{ "query": "mutation { customerCreate(input: { email: "customer@example.com" }) { customer { id } } }" }'

This ensures robust authorization, enhancing consumer trust by safeguarding sensitive information.

Business Growth Unleashed: What This Means for Merchants

For merchants, this update translates to a more secure handling of customer data, preventing unauthorized marketing preference modifications. This effectively reduces the risk of consumer dissatisfaction due to spam or privacy breaches, cultivating a trustworthy relationship. By adhering to these new regulations, merchants can also better align with data protection laws, potentially increasing customer loyalty. As data integrity and customer privacy become increasingly pivotal, this change strengthens a brand’s integrity and makes compliance with evolving digital standards easier.

In essence, by ensuring that only authorized individuals can make changes to customer preferences, merchants can enhance their marketing strategies, resulting in more targeted, efficient communication which ultimately leads to increased conversion rates and customer retention.

Trident Spark: Your Trusted Shopify Innovation Partner

At Trident Spark, we understand the dynamics of Shopify ecosystems. Our experts keep up with every Shopify update, ensuring your store remains cutting-edge. With our bespoke solutions, we assist you in implementing these changes swiftly, allowing you to concentrate on growing your business rather than handling technical intricacies. From app development to managing Shopify integrations, Trident Spark is your partner in progress.

Connect with Trident Spark Today!

Ready to optimize your Shopify store for enhanced security and performance? Contact Trident Spark to discuss how our development expertise and innovative strategies can help you leverage updates like these for maximum business growth. Reach out to us for seamless upgrades or tailored app development!

Related blogs