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Exclude Products by Tag in Smart Collections

Published On: December 14, 2025
Created By: Trident Spark Team

How to Exclude Products by Tag in Shopify Smart Collections

Discover the Update: Real-World Impact in Plain English

Shopify recently unveiled a feature that allows merchants to exclude products by tag when creating smart collections. Imagine you’re a retailer holding a summer sale. Previously, organizing your product lineup to omit non-seasonal items was a tedious task. With the new “is not equal to” operator, you can easily filter out products tagged as “winter” from your collection, ensuring your customers see only the most relevant items for the current season.

Let’s Talk on Tech Side

From a technical perspective, this update simplifies the process of building dynamic collections in your Shopify store. With the introduction of the “is not equal to” operator for tags, merchants gain granular control over product visibility. When setting conditions in a smart collection, you can now specify:

// Example: Exclude products with the tag 'Winter'
{
  "tag": {
    "condition": "is not equal to",
    "value": "Winter"
  }
}

This provides an efficient method for automating product curation without manual adjustments. By building logic directly into the collection configuration, developers can eliminate products with specific tags quickly and maintain a clean, relevant catalog for every customer view.

Business Growth Unleashed: What This Means for Merchants

Embracing this new functionality can significantly enhance sales strategies. By excluding specific products from promotions or seasonal collections, merchants can precisely target customer interests, improving shopping experiences and conversion rates. For example, excluding recalled items from appearing in customer-facing collections prevents potential purchase errors and improves brand integrity. Furthermore, thematic collections become more cohesive, steering customer focus towards curated, relevant offerings that drive engagement and sales.

This agility also supports dynamic marketing campaigns where specific products should be temporarily excluded or included based on promotions, stock levels, or customer engagement analytics. Ultimately, the power to exclude by tag arms merchants with a streamlined, automated approach to inventory management and strategic selling.

Trident Spark: Your Trusted Shopify Innovation Partner

At Trident Spark, we pride ourselves on being at the forefront of Shopify innovations. Our team of expert developers is dedicated to providing tailored solutions that maximize your store’s capabilities. Whether you need help implementing the latest Shopify features or custom app development, we are committed to driving your e-commerce success. Trust us to bring precision and excellence to your Shopify store, ensuring it runs efficiently and stays competitive.

Connect with Trident Spark Today!

If you’re looking to leverage this new Shopify update or require bespoke solutions for your e-commerce business, contact Trident Spark. Our specialist team is ready to transform your Shopify experience to fit your unique business needs. Reach out to us for expert advice and top-tier development support.