You can now filter between human and bot traffic in your Shopify Analytics reports, giving you clearer insights into actual customer behavior.
Filter Out Bot Traffic in Your Sessions Related Reports
Discover the Update: Real-World Impact in Plain English
Shopify’s latest update empowers merchants by allowing for a clear distinction between human and bot traffic within their analytics reports. Imagine running a vibrant online store bustling with activity. However, upon closer inspection, you realize that a significant chunk of this traffic consists of automated bots. This misleading data skews your understanding of customer behavior and conversion rates.
With Shopify’s new ‘Human or Bot Session’ filter, you can now separate real customers from bots, ensuring you only account for genuine interactions. This means your conversion rates, sales metrics, and site-performance evaluations will now reflect the true behavior of actual customers, enabling more informed decision-making and strategic planning.
Let’s Talk on Tech Side
The implementation of the ‘Human or Bot Session’ filter in Shopify’s analytics offers a robust tool for merchants to filter and analyze traffic more effectively. Utilizing this filter is straightforward. In your Shopify Analytics dashboard, when accessing sessions-related reports, you’ll find a new dimension titled ‘Human or Bot session.’
Add this dimension to your report to differentiate between traffic types. For those inclined towards deeper tech exploration, this separation can be further analyzed using Shopify’s exported data features. Developers can build custom scripts or use data visualization tools to understand these patterns better, enabling tailored user experiences or refining marketing efforts.
Example API Call:
{
"query": "{ sessions(filters: { type: HUMAN }) { id startTime user agent } }"
}This example illustrates fetching only human sessions via Shopify’s GraphQL API, ensuring your reports robustly reflect true customer engagement.
Business Growth Unleashed: What This Means for Merchants
For merchants, this update is monumental in steering their business growth. By filtering out bot traffic, merchants achieve real insights into their audience’s behavior, enhancing their marketing strategies. It allows for a clearer understanding of which marketing channels genuinely contribute to customer acquisitions and highlights areas requiring optimization.
Real-time and accurate data enhance forecasting accuracy and strategic planning, helping businesses allocate resources more effectively. Knowing which referral sources bring real customers can drastically alter marketing spends, ensuring that budgets are spent where they matter most. Additionally, by understanding authentic user journeys, merchants can optimize user experiences to improve retention and boost conversions.
Trident Spark: Your Trusted Shopify Innovation Partner
At Trident Spark, we pride ourselves on staying at the forefront of Shopify innovations. Our team of dedicated experts is committed to helping you leverage every feature Shopify has to offer, including this latest analytics update. From seamless integrations to customized app development, we’re your trusted partner in maximizing your store’s potential.
Our in-depth understanding of Shopify’s ecosystem ensures that you receive the most precise and actionable insights, tailored to your unique business needs. With Trident Spark, you gain a partner who is as invested in your success as you are.
Connect with Trident Spark Today!
Ready to supercharge your Shopify store’s analytics or explore custom development opportunities? Trident Spark is just a click away. Whether it’s upgrading your existing systems or developing innovative solutions, our experts are here to help you thrive in the competitive ecommerce landscape. Contact us today and let’s transform your digital storefront together!
Learn more about filtering out bot traffic.